Steve Jobs
“Business as usual.” Just reading it feels like a sigh, doesn’t it? For most of us, it signals predictable meetings, rinse-and-repeat tasks, and the slow creep of monotony.
It’s easy to fall into the rhythm of routines—they’re comfortable, after all. In my recent blog, The Novelty Rule, I explored how humans are naturally wired to crave newness. That same principle applies to our corporate life. A little injection of novelty can transform the mundane into something un-mundane, if not energizing and engaging.
There’s a reason routines can feel soul-sucking. While they help streamline work, they can also turn on people's autopilot mode. Ever completed a task and then wondered, "Wait, did I even think about what I was doing?" (I did it, many times!).
The problem isn’t the routine itself; it’s that routines can trap us in predictable, uninspiring patterns. They rob us of the spark that comes from trying something new, solving a challenge creatively, or breaking out of our comfort zones.
The result? People disengage, ideas stagnate, and the workplace starts to feel like a never-ending loop of meh.
We can't throw structure out the window. Routines have their place to keep things going. But what if we approached them with a touch of novelty? Here's how you can do that:
As I wrote in The Novelty Rule, us humans are naturally drawn to newness. It’s why we’re excited to try a new restaurant or binge-watch a new show. Novelty wakes us up. It grabs our attention.
In the workplace, novelty keeps people engaged, motivated, and invested in what they’re doing. It's an antidote to monotony and is also the secret ingredient behind businesses that thrive.
Think about brands that are constantly reinventing themselves—companies like Meta or Netflix. Their success isn’t just about consistency; it’s about their ability to surprise us while staying true to their core.
What if “business as usual” wasn’t just a routine to follow but a foundation to build on?
It doesn’t take a complete overhaul to spark creativity and growth. Sometimes, all it takes is one small change to reignite the spark.
After all, BAU stands for Business as Usual, not Boring as Usual!
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